BORLA® has developed a revolutionary new exhaust technology that enables our engineers to deliver unprecedented vehicle-specific control over the acoustical note of an exhaust throughout the RPM range, while retaining 100% of the power-adding capabiities of BORLA’s patented multicore design. Called ATAK™ (Acoustically-Tuned Applied Kinetics), this new technology produces the highest available dB (decibel) levels in the BORLA street-legal lineup, and is designed for high-performance purists who prefer exhaust notes over their stereos. The focus of ATAK™ is to pump the volume while retaining clarity of sound, avoiding distortion typically found in louder exhausts. With ATAK™, the sound output is tuned like a graphic equalizer to shape and focus sound waves for optimum high-volume output. The development of each ATAK™ system begins with extensive study of each vehicle’s acoustical properties. The technology is based on custom-tuned attributes of the internal muffler cores, which are calibrated on a vehicle-by-vehicle basis to deliver the most desirable sound. A complete technology overview with extensive video footage of launch, drive-by, and in-cabin sounds with a 2010 Camaro SS can be viewed at www.youtube.com/borla.